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SJ directing on set

About Me

My passion for filmmaking began in childhood, driven by curiosity about how films are made and how visual storytelling can entertain, inspire, and connect with people. I started creating short films and content during my school years, exploring different aspects of the creative process.

My professional journey began at Prime Focus in 2019, and in 2021, I stepped into the role of Creative Director. Since then, I’ve worked on TV commercials, digital campaigns, and creative projects for some of India’s leading brands, developing an approach that combines storytelling, strategy, and execution.

Today, I work independently with brands, businesses, and individuals to bring ideas to life through impactful visual experiences. Alongside filmmaking, I also run two ventures: HOC Digitals, a 2D animation and motion graphics studio, and BeyondXL, a plus-size fashion brand.

Awards

  • Best Director Award for “The Reality Check”
  • Gold Winner for the Star Health Insurance campaign
  • Cannes Nomination for the PUMA Dive campaign
  • Gold Winner at Spikes Asia for F1 × Sting
  • District Rank 3, Chess Competition

Experience

2019 - 2020

Animator, Prime Focus

2021 - 2022

Creative Director, Vigor Launchpad

2022 - 2023

Creative Director, SBM Studios

2023 - 2024

Associate Creative Director, DNEG

2024 - 2025

Creative Director, Famous Studios

2025 - Present

Independent Creative Director, YuKnowwUs

Brands & Clients I've Worked With